Portfolio

Our Latest Productions

Explore a curated selection of our latest work, showcasing the innovative spirit and artistic vision that make PIER59 STUDIOS a leader in the industry. Each project showcases how we’ve collaborated with our partners to push creative boundaries and deliver exceptional results.

Vogue magazine fashion shoot at Pier59 Studios
Virtual Production

Vogue

An exclusive BTS look at the Vogue September cover shoot, created entirely in Virtual Production.

Tom Ford campaign shot at Pier59 Studios
Virtual Production

Tom Ford

Tom Ford captured perfect eyewear reflections using our 65” main LED wall, eliminating post-production.

Virtual Production

Gucci

A full-studio campaign reintroducing Gucci’s iconic scarf through precise lighting and minimalist control.

HBO Succession series production at Pier59 Studios
Virtual Production

HBO Succession

Virtual Production powered a multi-camera HBO Succession interview with extensive angle coverage.

Virtual Production

HSBC x Condé Nast

A real-time orchestral film where music and motion were captured together—live, expressive, and in-camera.

NFL photoshoot at Pier59 Studios
Virtual Production

CBS – The NFL Today

CBS Sports created a broadcast lead-in with Virtual Production and robotic camera movement.

Anine Bing x Kate Moss campaign at Pier59 Studios
Studios

Anine Bing x Kate Moss

Studio 7’s natural light and versatility shaped this iconic campaign featuring Kate Moss.

Pier59 Studios portfolio shoot for Prada
Studios

Prada

Scarlett Johansson brought Prada’s dynamic new vision to life with a visionary creative team.

Netflix production at Pier59 Studios
Events

Netflix Upfronts

Netflix’s first in-person upfronts transformed the space into an immersive brand showcase.

Under Armour campaign thumbnail
Virtual Production

Under Armour

Under Armour’s fall campaign used our LED Megawall to launch multiple athletic collections.

Behind-the-scenes of a production shoot at Pier59 Studios
Events

Cloudera Evolve24

Hosted Cloudera’s Evolve24 conference focused on data innovation, AI, and trusted solutions.

Fendi campaign thumbnail
Virtual Production

FENDI

Steven Meisel captured daylight scenes for FENDI campaigns using Virtual Production.

We had the incredible opportunity to collaborate with Blake Lively, Hugh Jackman, and the visionary director Baz Luhrmann. In this video, we dive into the innovative strategies employed by our virtual production team, highlighting the cutting-edge techniques that brought this extraordinary stills project to life. From pre-pro to camera wrap, discover how we pushed the boundaries of creativity and technology. This project showcases how Virtual Production is not only suitable for motion but also for top-tier still campaigns.

This Tom Ford campaign was shot using our 65” main LED wall as a dynamic reflection tool, perfectly suited for showcasing ski goggles and sunglasses. By utilizing the LED wall’s realistic reflections, the creative team achieved stunning visuals in-camera, capturing the intricate details and depth of each reflection without the need for added visual effects in post-production. This innovative approach not only saved significant time and resources but also ensured a high-quality, polished result straight out of the shoot. The campaign benefited from a more efficient workflow while delivering visually striking, authentic imagery that enhances the luxurious appeal of Tom Ford’s products.

Fabien Baron and Steven Meisel needed a production environment that could match Gucci’s aesthetic legacy with total technical control.Shot entirely at PIER59 Studios, The Art of Silk was built on pure studio precision—column-free space, motorized grids, and expert on-site support.

Julia Garner was captured in motion with refined spontaneity, as light and fabric played across a minimalist cyclorama. With no CGI or post-heavy builds, the campaign brought timeless elegance to life—seamlessly, sustainably, and in-camera.

Each camera had its background adjusted through our Disguise software, allowing for creative freedom and flexibility in framing each shot with ease. As the shoot progressed—moving from two-person to three-person and single-person interviews—all backgrounds on the LED wall were pre-programmed and instantly recallable at the click of a button. This setup enabled rapid changes, allowing the crew to complete interviews with the entire main cast in just a single day, with the final product already composited and captured directly in-camera.

In partnership with Condé Nast and HSBC, The Exchange transformed a live orchestral performance into a reactive, cinematic experience.Using our LED Volume and real-time visual effects, every visual element responded to the conductor’s movements—no post, no green screen.

The result was a fully in-camera production where the stage became part of the performance, bridging emotion, technology, and sustainability in one seamless shoot.

CBS Sports utilized Bolt robotic arms with pre-programmed dolly and articulated camera movements to create this engaging and fun reel featuring the hosts of NFL Today. This content is used throughout each football broadcast of the 2024 season—before the game, during interviews, and more. Thanks to the combination of ICVFX and robotic camera control, this project required minimal post-production, enabling a very fast turnaround and seamless broadcast.

The Anine Bing x Kate Moss campaign activated Studio 7—a 3,400-square-foot columnless space flooded with southwest daylight through its full wall of windows and skylight. Photographer Chris Colls captured Kate Moss, with creative direction by Anine Bing and styling by Nathalie Frederiksen. This high-profile production highlighted Studio 7’s versatility and striking natural light, making it ideal for iconic campaigns.

Prada’s Leather Goods campaign, featuring actress Scarlett Johansson, was captured at Pier59 Studios, where the expansive 110,000 square feet of column-free space enabled efficient, large-scale production. The team activated multiple spaces, including Stage C, Studio 3, Studio 5, Studio 6, Studio 7, and Studio 9, demonstrating the versatility of the venue to accommodate complex, multi-component shoots.

Scarlett Johansson’s dynamic presence elevated the campaign’s creative direction, with a team of industry leaders bringing Prada’s vision to life. The production captured the essence of the brand’s luxury in a setting that effortlessly blends functionality and elegance.

Full Studio Activation  

Netflix’s inaugural in-person upfronts provided media with an immersive branded experience. The studios were transformed into a real-world experience of some of Netflix most iconic and popular shows, including a mock version of Squid Game, a string ensemble with characters in period costume to celebrate the new season of Bridgerton and a gastronomic experience inspired by the many cooking shows on Netflix housed within Pier59’s iconic café and deck with gorgeous views of NYC and the Hudson River. All of this was tied together through the use of Pier59’s studio-wide LED displays controlled by advanced Disguise display systems to be perfectly synchronized to the exacting details of the 2-day event.

Alternate shot of Netflix production at Pier59 Studios
Scene from Netflix shoot at Pier59 Studios
Netflix production set at Pier59 Studios
Stage C with LED Megawall at Pier59 Studios
Alternate angle of Stage C Megawall at Pier59 Studios
Studio 2 set for an experiential shoot at Pier59 Studios
Studio 3 featuring an experiential setup
Studio 4 ready for an immersive shoot
Studio 45 customized for an interactive experience
Studio 5 set with experiential elements
Studio Cafe lounge area at Pier59 Studios

Under Armour’s innovative campaign utilizing Virtual Production signifies a new direction for the brand, seamlessly integrating high-performance sportswear with fashion-forward street style. Renowned photographers James Michelfelder and Nagi Sakai expertly captured these collections, highlighting a perfect blend of functionality and style.

For this campaign, both video and still images were captured with unparalleled flexibility and efficiency, thanks to various Virtual Production techniques and surfaces, including our movable LED carts.

Under Armour campaign still image 2
Under Armour campaign still image 3
Under Armour campaign still image 4
Under Armour campaign still image 5

Full Studio Activation  

Pier59 Studios hosted Cloudera Evolve24, a premier Data and AI conference that brought together industry leaders, innovators, and experts to explore the possibilities of “Trusted Data Today for Tomorrow’s AI.” The event featured an extensive program including keynote presentations, customer sessions, an expo zone, and one-on-one meetings with Cloudera experts. Utilizing Pier59’s state-of-the-art 65-foot LED MegaWall, the corporate keynotes delivered visually dynamic and impactful presentations, immersing the 400+ attendees in cutting-edge discussions on data management, AI strategies, and market trends

Behind-the-scenes at Pier59 Studios production set
Studio setup at Pier59 Studios for a photoshoot
CloudEra production shoot at Pier59 Studios
CloudEra behind-the-scenes at Pier59 Studios
CloudEra campaign shot at Pier59 Studios
CloudEra commercial shoot at Pier59 Studios
CloudEra high-end production setup
CloudEra lighting and stage design at Pier59 Studios
CloudEra professional shoot in progress
CloudEra branding campaign at Pier59 Studios

Renowned photographer Steven Meisel harnesses the power of Virtual Production to craft breathtaking daylight scenes that elevate both motion and still campaigns to new artistic heights. By integrating cutting-edge technology with his unique vision, Meisel creates dynamic, immersive visuals that push the boundaries of traditional photography. This innovative approach allows for unparalleled control over lighting, scenery, and environment.

Driving the Future of Content Production

Megaverse Studios is redefining modern production with the Northeast’s largest Virtual Production LED wall and advanced technologies.

Blending physical and virtual realities powered by AI, it enables premium brands to create content in unprecedented ways. Combining innovation with expertise, Megaverse Studios drives the evolution of production.

More than a studio, it’s an innovation hub where creative visions become groundbreaking realities. As a leader in virtual production, Megaverse Studios is shaping the future and delivering unmatched opportunities for brands to thrive.

Megaverse Studios virtual experience at Pier59 Studios

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Main hero image of Pier59 Studios