Virtual Production

Vogue

We had the incredible opportunity to collaborate with Blake Lively, Hugh Jackman, and the visionary director Baz Luhrmann. In this video, we dive into the innovative strategies employed by our virtual production team, highlighting the cutting-edge techniques that brought this extraordinary stills project to life. From pre-pro to camera wrap, discover how we pushed the boundaries of creativity and technology. This project showcases how Virtual Production is not only suitable for motion but also for top-tier still campaigns.

Tom Ford

This Tom Ford campaign was shot using our 65” main LED wall as a dynamic reflection tool, perfectly suited for showcasing ski goggles and sunglasses. By utilizing the LED wall’s realistic reflections, the creative team achieved stunning visuals in-camera, capturing the intricate details and depth of each reflection without the need for added visual effects in post-production. This innovative approach not only saved significant time and resources but also ensured a high-quality, polished result straight out of the shoot. The campaign benefited from a more efficient workflow while delivering visually striking, authentic imagery that enhances the luxurious appeal of Tom Ford’s products.

HBO Succession

Each camera had its background adjusted through our Disguise software, allowing for creative freedom and flexibility in framing each shot with ease. As the shoot progressed—moving from two-person to three-person and single-person interviews—all backgrounds on the LED wall were pre-programmed and instantly recallable at the click of a button. This setup enabled rapid changes, allowing the crew to complete interviews with the entire main cast in just a single day, with the final product already composited and captured directly in-camera.

CBS – The NFL Today

CBS Sports utilized Bolt robotic arms with pre-programmed dolly and articulated camera movements to create this engaging and fun reel featuring the hosts of NFL Today. This content is used throughout each football broadcast of the 2024 season—before the game, during interviews, and more. Thanks to the combination of ICVFX and robotic camera control, this project required minimal post-production, enabling a very fast turnaround and seamless broadcast.

Under Armour

Under Armour’s innovative campaign utilizing Virtual Production signifies a new direction for the brand, seamlessly integrating high-performance sportswear with fashion-forward street style. Renowned photographers James Michelfelder and Nagi Sakai expertly captured these collections, highlighting a perfect blend of functionality and style.

For this campaign, both video and still images were captured with unparalleled flexibility and efficiency, thanks to various Virtual Production techniques and surfaces, including our movable LED carts.

FENDI

Renowned photographer Steven Meisel harnesses the power of Virtual Production to craft breathtaking daylight scenes that elevate both motion and still campaigns to new artistic heights. By integrating cutting-edge technology with his unique vision, Meisel creates dynamic, immersive visuals that push the boundaries of traditional photography. This innovative approach allows for unparalleled control over lighting, scenery, and environment.

Neiman Marcus

Our main LED wall in Stage C enables seamless shooting across multiple locations with a wide range of lighting setups—all achievable in a single day and directly in-camera. This technology provides unprecedented flexibility for creative teams, allowing them to experiment with different settings and moods without the need for physical location changes. For this campaign, 2D plates were utilized to immerse the talent in a variety of environments, enhancing the visual depth of each scene while significantly reducing pre and post-production costs. This approach maximizes efficiency and creativity, allowing for high-quality results in a streamlined process.

Chopard

Bella Hadid shines in this captivating Chopard campaign “Sculpted by Light”, where innovative LED technology takes center stage. For this shoot, a diverse range of LED surfaces was employed to enhance the visual impact, including an ultra-bright, high-resolution LED floor with a fine pixel pitch, available on demand for productions. This advanced setup allowed for precise lighting control and immersive effects, perfectly complementing the elegance of Chopard’s pieces and elevating the overall aesthetic of the campaign.

DNKY 24/7

DKNY chose Pier59 Studios’ Virtual Production as the perfect tool to encapsulate the essence of their 24/7 fragrance. The use of Image-Based Lighting was key for this project, with the talent surrounded by eclectic city lights and stunning timelapses, creating an immersive and vibrant urban atmosphere.

Fox – MLB Baseball

In this special feature, Jeter shares personal insights and memorable moments that highlight the significance of America’s oldest professional baseball park. With stunning visuals and inserts shot on the virtual production stage and then displayed on the LED wall, combined with Jeter’s storytelling, the piece captures the essence of the stadium’s legacy, celebrating its role in baseball history and its lasting impact on the sport over the years.