Latest articles and insights
A New York Production First at PIER59 Studios In New York City, cycloramas are a staple of professional production. They’re essential for fashion campaigns, advertising, film, motion, and digital content. Many studios offer a cyc. A few offer multiple cycs across different rooms. But only one studio in New York offers two full-scale cycloramas available at the same time, inside […]
As productions continue to push scale, speed, and flexibility, lighting needs to keep up—on stage and on location. We’re excited to announce that the Aputure STORM XT52 is now available through PIER59 Studios Location Services, expanding our high-output lighting inventory for film, television, and large-scale commercial work. Built for demanding capture environments, the STORM XT52 delivers the kind of output […]
In the race toward lighter, faster, and more efficient production tools, it can feel like everything old is destined for the scrap heap. Companies like Aputure and Nanlux are moving at breakneck speed, redefining what LED lighting can do. Recent releases—like Aputure’s XT52—show just how far LEDs have come, delivering output and control that would have been unthinkable a decade ago. […]
Virtual production merges physical sets with LED walls and real-time engines to create final-pixel environments live on set, eliminating traditional green screen compositing. This revolutionary workflow accelerates creative iteration while reducing logistics for brand, advertising, beauty, and fashion shoots. The virtual production market reached significant scale in 2024 and projects explosive growth through 2030-2037 with CAGRs of […]
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